Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced a new feature for Omniture SiteCatalyst customers that allows online marketers to measure brand activity on the popular microblogging site Twitter. In addition to delivering new insights to marketers, this announcement demonstrates the power of the recently announced Omniture Genesis APIs, [...]

TEKgroup International, Inc. has developed an integrated social media package for their TEKmedia Online Newsroom software product. The social media upgrade will ease the burden of overseeing and following viral messages for communicators and journalists respectively. The features of the social media package enable communicators to create opportunity for their messages to spread quickly and [...]

Carabiner Communications, a public relations firm that serves start-up and fast-growth technology companies, today announced a new social media and video service, SocialConnectorSM, to help clients build and integrate social media tools and content into their online communications campaigns. The firm has named Kathy Cabrera as director of new media to lead the rollout of [...]

The South African Blog Awards is here again. Nominations are open and will close on April 1 2009.  The award is meant to encourage SA bloggers while promoting them locally and internationally.   The awards for this year have been grouped into the following categories: South African Blog of the Year Best Entertainment Blog Most [...]

Kogi the Mexican-Korean taco truck restaurant is doing very well with its strong web ingredient, Twitter. Hungry Los Angelenos Kogi followers  are able to get regular updates on the arrival of their favorite tasty hot taco. Although being in the catering business Kogi has done very well using social media in its business and has become [...]

The official release of Socialtext Signals introduces the same micro-blogging style of open sharing that today’s popular public tools offer, but keeps the conversations secure within the framework of the organization. Unlike standalone “Twitter-clones,” Socialtext Signals(TM) provides an integrated user experience for social messaging across the Socialtext platform, such as the ability to Signal in [...]

Most marketers approach social media in the same way they’ve approached broadcast media for decades. And that’s true of measurement as well. But with social media, the old rules don’t apply. Traditionally, marketers focused on quantity metrics like impressions. As the Web emerged as a marketing platform, we translated that approach to digital, emphasizing quantity [...]

Mnemos 2.0, the social network where professionals share their tips and knowledge by Balthazar recently launched a new version for its users. The new version comes as improvement of the previous release. It presents members with faster navigation to answers to questions in the cases database, which is a unique feature on mnemos using vidoes [...]

Looking at the speed of growth of web services, social media is undoubtedly the fastest moving trend today. To business, it is offering an appealing sense of belonging. The smart and innovative top level executives are exploring the potentials this tool could bring to the business world. Although a few blind ones feel it’s just [...]

Back in November, people-search sites Reunion.com and Wink announced that they would be merging, and now it’s happened: the sites have rebranded as MyLife, which can search over 60 social-networking sites (over 750 million profiles, the company says) and other information resources on the Web. Among those social networks it can search are MySpace, Facebook [...]