Google Inc. famously flubbed its early social-networking efforts, allowing upstarts like Facebook, MySpace and Twitter to dominate the platforms that are redefining the way consumers use the Web. But the Mountain View search giant has been diligently working on the “social problem” in its own way: integrating it as a component of the total Web [...]

Social networking sites like MySpace, Facebook, and Twitter, are not just for teens anymore. For anyone who’s ever felt like a number when it comes to a customer service issue, social network platforms are increasingly becoming a powerful way to broadcast bad business. We’ve all been there – trying to fix a problem and getting [...]

A newcomer to the crowded ranks of the capital’s social media arrives this week: after establishing themselves in a number of large American cities, Foursquare launches in London today. A “location-based social networking site wrapped in a social-gaming paper“, Foursquare allows users to ‘check-in’ at various points around the city using a mobile device, updating [...]

Facebook, Twitter, MySpace are three of the most well-known social networking websites that have captured the attention of millions of persons all around the world. Many persons tend to view their social networking activity as a leisure or a hobby that has no direct link to their jobs or careers. The reality is, however, that [...]

Samsung today announced the availability of Samsung Corby S3650, a mobile phone designed to support the digitally connected lifestyles of today’s young mobile users. The Samsung Corby is a full-touch handset that places users at the center of the social media revolution with a wide range of social networks support, such as Facebook, Twitter and [...]

My dear readers out there must have been wondering where we have been? How come Letche blog hasn’t been updated lately? My bad! I had to take a break to work on an important social network and intranet 2.0 project for a banking client in Nigeria. We seem to be at the tail of the [...]

How well do you know Facebook? Do you know it well enough to regard it as a learning and productivity tool? I remember writing an article on Facebook being able to improve productivity sometime back when most employers where scared of the income that might be lost if employees kept up with the Facebook trend. [...]

Ford and Ford Fiesta agents are definitely doing something right. A journey which started on the ever-expanding social media with more than 4,000 applications submitted, with an excess of 640,000 views of applicant videos on YouTube. The Ford Fiesta also is gaining attention on Facebook and Twitter, with more than 300 fans on the Fiesta [...]

Our development team has done a great job during these last weeks; we will be launching shortly the beta-test phase of Beezbox V2 (called Communitybox Project as well) .   So what is this? With Beezbox V2, we will provide a self-service and instant Social Media Creation services for businesses. Therefore Marketing, Communication, Customer Care [...]

 Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced a new feature for Omniture SiteCatalyst customers that allows online marketers to measure brand activity on the popular microblogging site Twitter. In addition to delivering new insights to marketers, this announcement demonstrates the power of the recently announced Omniture Genesis APIs, [...]