The 140 character micro blogging service on Thursday launched a Japan-based version of Twitter. Its entrance marks a remarkable history into a country popular U.S Social networks like Facebook and MySpace are yet to capture real audience.
Japanese Twitter is far more exciting that English twitter for so much can be said in Japanese characters. The company is serious about expanding greatly in Japans waters and eventually into other territories around the world.
Twitter’s Cofounder Biz Stone who was present at the launch in Tokyo said “It’s an excellent opportunity for us to see where we can go in Asia in general because Japan represents a leading edge, with advanced mobile usage”.
Over the next few months the company will roll out the site in Spanish, German, French and Italian.
Japanese’s celebrities, politician, newspapers, radio stations and companies eager to take advantage of twitter’s marketing potential are starting to sign up.
According to Digital Garage’s Rocky Eda, the key expansion in Japan is to develop a locally friendly mobile platform. Japan has a high percentage of mobile users and most twitter users access the service via their mobile phones. Mobile-based writers account for 40 percent of regular blogging in Japan and about a quarter of Mixi users rely on their mobiles to update their pages.
While Twitter already operates a mobile site in English, many of its features are incompatible with Japanese language usage. Instead, many mobile users here had been relying on third-party platforms like “movatwitter.”
The new Japanese mobile version was jointly developed by Twitter and Digital Garage, and is compatible with the country’s major carriers and the quirks of the local market. Emoticons can be embedded into messages, and users can directly update their profile without having to turn to their PC.
Yukari Matsuzawa, Twitter’s Japan country manager, says that users — and their own ingenuity — will ultimately determine Twitter’s fate in Japan.
“As Japanese people creatively start to use Twitter, it will help define what the tipping point will be,” she said. “It will be a combination of excellent innovative users in Japan, as well as more celebrities and influential people.”… Read more



