My dear readers out there must have been wondering where we have been? How come Letche blog hasn’t been updated lately? My bad! I had to take a break to work on an important social network and intranet 2.0 project for a banking client in Nigeria. We seem to be at the tail of the project so I’m back on track with what we enjoy doing; “Talking Enterprise 2.0″. While working on the project I realized that a lot of people are getting more enlightened to the benefits of using social tools for business. I also coined a new term which I think will become very popular soon. I call it “Social Banking“. If you hear this term elsewhere know it started from Paulette at Letche. I refer to social banking as the use of social media tools to facilitate banking services.

Social Tools + Banking = Social Banking

Smart one right Jesse Torres is a respected figure when it comes to using social media in banking. I keep track of his updates within the banking industry. I’m not going to be discussing this in detail here for now but I will in my next post. While you await my post think about the positive impact of using social tools in banking. Or better still my new phrase ‘Social Banking’. As usual your comments are welcomed.

So long!

Paulette.

Emerging African markets are always a target for many high tech companies. In recent times more telecom operators have expanded into countries like Nigeria, South Africa, Ghana, Egypt, Kenya, and many more Africa countries. Nigeria has the biggest business environment in Africa. Reports show that the introduction of mobile and wireless technologies has given rise to an increase in the number of internet service users. Most people are becoming more familiar with web services either via their mobile phones or laptops. But how well is Nigeria ready for Enterprise 2.0 ? Letche is set to push Enterprise 2.0 into the Nigeria market. Industries such as Financial Institutions, Telecoms, Sports, Media and Advertisement, Learning Institutions, Oil and Gas, and Consumer Product companies are a few examples of Letche’s target market. Over the years, Nigeria’s response to new technologies goes through a long maturity period.  But lately, the reverse is the case. The drive towards new technologies within the various industries is very welcoming for technology owners. Although Enterprise 2.0 is still young globally, it is not too early for the Nigerian market to start adopting it. Early adopters have many success stories. Companies can engage customers, partners and employees in new ways, and thus facilitate collaboration both within the enterprise and across the internet. We look forward to seeing a good number of companies in Nigeria roll out Enterprise 2.0 in 2009 on our Beezbox Enterprise 2.0 platform.

-Paulette