Salesforce.com is launching Salesforce Chatter, a new secure enterprise collaboration application and social development platform based on popular consumer social networks such as Facebook and Twitter.

Salesforce Chatter will enable enterprise collaboration and communication via familiar social networking features such as user profiles, status updates, real-time content feeds, interest groups and real-time connections to user Twitter and Facebook profiles. In addition, enterprise applications will have connectivity to content feeds so that updates from Salesforce clouds such as new leads or inventory alerts will be automatically available to all members of the Chatter network.

In addition, the Chatter development platform will allow developers to customize other enterprise applications to give them social networking capabilities. Prebuilt social components will ease the customization of other Force.com applications to work on the Chatter platform. Thus other applications on the enterprise can have social networking features such as user profiles and real-time content feeds built into them, allowing the entire enterprise to have the same basic foundation as popular consumer social networks. Chatter will be accessible via mobile device as well as desktop…Read more