Social networking sites like MySpace, Facebook, and Twitter, are not just for teens anymore. For anyone who’s ever felt like a number when it comes to a customer service issue, social network platforms are increasingly becoming a powerful way to broadcast bad business.

We’ve all been there – trying to fix a problem and getting nowhere. One Newark resident finally vented his frustration over an outrageous water bill increase right into the Twitter universe, where thousands of other voters could see. That got Mayor Cory Booker’s quick attention. …Read More