Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced a new feature for Omniture SiteCatalyst customers that allows online marketers to measure brand activity on the popular microblogging site Twitter. In addition to delivering new insights to marketers, this announcement demonstrates the power of the recently announced Omniture Genesis APIs, which allow developers to integrate Omniture’s open platform with external sources for a deeper view into the expanding influence of online business — in this case an important measure of consumer sentiment around brands and product…Read more