Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced a new feature for Omniture SiteCatalyst customers that allows online marketers to measure brand activity on the popular microblogging site Twitter. In addition to delivering new insights to marketers, this announcement demonstrates the power of the recently announced Omniture Genesis APIs, which allow developers to integrate Omniture’s open platform with external sources for a deeper view into the expanding influence of online business — in this case an important measure of consumer sentiment around brands and product…Read more

TEKgroup International, Inc. has developed an integrated social media package for their TEKmedia Online Newsroom software product. The social media upgrade will ease the burden of overseeing and following viral messages for communicators and journalists respectively.

The features of the social media package enable communicators to create opportunity for their messages to spread quickly and inexpensively. Visitors can transfer or share content from the online newsroom to their individual social media accounts,…Read more

Carabiner Communications, a public relations firm that serves start-up and fast-growth technology companies, today announced a new social media and video service, SocialConnectorSM, to help clients build and integrate social media tools and content into their online communications campaigns.

The firm has named Kathy Cabrera as director of new media to lead the rollout of the new service to clients and account teams…Read more

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Kogi the Mexican-Korean taco truck restaurant is doing very well with its strong web ingredient, Twitter. Hungry Los Angelenos Kogi followers  are able to get regular updates on the arrival of their favorite tasty hot taco. Although being in the catering business Kogi has done very well using social media in its business and has become ‘America’s first viral eatery’. 

Telling your friends what you are up, or what you are doing has become a tradition. Its normally interesting just reading status updates. No wonder this microblog of 140 characters is doing magic for both business and just leisure spenders. So many discussions are going around how Twitter seems to be ruling the web interactivity. The article ‘Twitter: Is Brevity The Next Big Thing?’ caught my interest. I think you should read through.

Everyone who is into web trends is Twitting. Daily activities are announced on Twitter. CNN uses it to send out headlines. Bloggers send out blog post updates using it. Facebook is taking a cue from Twitter in sharing. Twitter is definitely growing fast. You should probably create an account if you don’t already have one.

The official release of Socialtext Signals introduces the same micro-blogging style of open sharing that today’s popular public tools offer, but keeps the conversations secure within the framework of the organization. Unlike standalone “Twitter-clones,” Socialtext Signals(TM) provides an integrated user experience for social messaging across the Socialtext platform, such as the ability to Signal in context of wiki editing…Read more

Most marketers approach social media in the same way they’ve approached broadcast media for decades. And that’s true of measurement as well. But with social media, the old rules don’t apply.

Traditionally, marketers focused on quantity metrics like impressions. As the Web emerged as a marketing platform, we translated that approach to digital, emphasizing quantity metrics like unique visitors and page views. Later, as the Web matured into a bona-fide business channel, transaction became important: sales conversion rate, average order value, and so on.

Web analytics, like much of the marketing world, has tended to focus on the short term, measuring marketing to do better marketing.

But social media is different than transaction, and it calls for a different approach to measurement. Today we look at the quality of relationships, experiences, and, yes, transactions, and we look at them over time. Unique visitors, for example, is still an important metric, but so is registered users…Read more