The article “Why Big Brands Struggle With Social Media” on mashable by Tom Smith is a very interesting read. I particularly left reading all the comments till today. Big brands will gain tremendous benefits from social media if the right approach is followed. I wouldn’t speak too much here, because you have one long interesting reading to do. Hey! make sure you read every comment contributed. There’s a lot to digest, drop me your feedback. Read more…

-Paulette.