Most people see Facebook as another way to reach out to friends. Research has shown that Facebook is fast becoming one of the addictions for people living in the United Kingdom (along with beer, coffee and free newspapers… sounds familiar?).

However, I am not sure that many people see Facebook as a tool for reaching out to their (existing and new) customers. The fact is, Facebook (and other networking sites) have become indispensable tools for growing your business today. And this applies to large multinationals, FMCGs or even the High Street Shop….Read more