What I Learned This Week in Social Media

Posted by Paulette

Feb 9

Less one-night stands, more long-term relationships. Many companies are driving their social media efforts from within marketing. But it is much larger than that. This post by Peter Kim has some striking points that make this quite clear. He notes “once you start thinking about using social tools as campaign support, you’re thinking in terms of one-night stands with your customers, not building long-term relationships.” He points out that “marketing has too much short-term focus to employ social technologies to their full potential….we need to set our sights on a bigger goal….social technologies have the power to transform the way we live and work…the end game should be an entirely social business.” …Read more