The viral contagiousness of online social media and web 2.0 has also infected the mobile domain. The rise of social networking applications on mobile devices has guided the attention of the industry to the interlinked nature of mobile networks/communities. Social Network Analysis (SNA) is an emerging and innovative tool that allows a detailed understanding of networks of users. Knowledge about the relationships between mobile users is a great asset as it can be used to create more effective advertising campaigns. The analytics also reveals consumer preferences and indicates lifestyle patterns. These insights enable service providers to more effectively market new services and optimize customer management… Read more