The adoption of social media applications and technologies within the enterprise is not far behind. The advancement of Web 2.0 has given way to a new generation of collaboration and content sharing tools like blogs, wikis, social networks, tag clouds and many more…. Business trends have continuously focused on searching out inexpensive customer acquisition and retention model. This has eaten deep into the corporate pause because there hasn’t been an effective and less expensive tool for carrying this out successfully. Many organizations are seeking solutions that link their customers and partners with key suppliers and producers and smooth the flow of essential information across the value chain. Marketers are particularly concerned about connecting with customers and are most likely to employ social media tools. Social media tools solve a range of business problems in new and innovative ways. Although recent research shows Web 2.0 applications and services are less widely deployed, these tools are gaining a beachhead among early innovators and early adopters within companies. As with new technologies, adoption of Web 2.0 or Enterprise 2.0 is dependent on time. I don’t see this taking so much time as shown by recent reports. The current impact of social media on the internet and consumers  has raised the need for decision makers to give attention to the board room question: Should we deploy a Social Media?

-Pauelette.