Emerging African markets are always a target for many high tech companies. In recent times more telecom operators have expanded into countries like Nigeria, South Africa, Ghana, Egypt, Kenya, and many more Africa countries. Nigeria has the biggest business environment in Africa. Reports show that the introduction of mobile and wireless technologies has given rise to an increase in the number of internet service users. Most people are becoming more familiar with web services either via their mobile phones or laptops. But how well is Nigeria ready for Enterprise 2.0 ? Letche is set to push Enterprise 2.0 into the Nigeria market. Industries such as Financial Institutions, Telecoms, Sports, Media and Advertisement, Learning Institutions, Oil and Gas, and Consumer Product companies are a few examples of Letche’s target market. Over the years, Nigeria’s response to new technologies goes through a long maturity period. But lately, the reverse is the case. The drive towards new technologies within the various industries is very welcoming for technology owners. Although Enterprise 2.0 is still young globally, it is not too early for the Nigerian market to start adopting it. Early adopters have many success stories. Companies can engage customers, partners and employees in new ways, and thus facilitate collaboration both within the enterprise and across the internet. We look forward to seeing a good number of companies in Nigeria roll out Enterprise 2.0 in 2009 on our Beezbox Enterprise 2.0 platform.
-Paulette
The adoption of social media applications and technologies within the enterprise is not far behind. The advancement of Web 2.0 has given way to a new generation of collaboration and content sharing tools like blogs, wikis, social networks, tag clouds and many more…. Business trends have continuously focused on searching out inexpensive customer acquisition and retention model. This has eaten deep into the corporate pause because there hasn’t been an effective and less expensive tool for carrying this out successfully. Many organizations are seeking solutions that link their customers and partners with key suppliers and producers and smooth the flow of essential information across the value chain. Marketers are particularly concerned about connecting with customers and are most likely to employ social media tools. Social media tools solve a range of business problems in new and innovative ways. Although recent research shows Web 2.0 applications and services are less widely deployed, these tools are gaining a beachhead among early innovators and early adopters within companies. As with new technologies, adoption of Web 2.0 or Enterprise 2.0 is dependent on time. I don’t see this taking so much time as shown by recent reports. The current impact of social media on the internet and consumers has raised the need for decision makers to give attention to the board room question: Should we deploy a Social Media?
-Pauelette.
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Collaboration tools like emails and net meeting are not uncommon tools used by employees within the enterprise. Large email “CC” to team members and annoying bombardment of the email server with everyone trying to reply to an email while copying everyone on the mailing list. Granted emails are great, but then how much can be done with “Walls” like popular Facebook’s “Super Wall“?
Profile “Wall” or “Group and Community Walls” have been found to be very effective in social networks to improve conversation and communication among community members. Users have found it easier to post comments and views without having to send either emails or copy everyone on the conversation thread.
Similarly, social tools such as walls as used in Facebook, MySpace or Beetnic can enhance conversation among employees in an internal social network. Employees can post their comments and views on business matters in a more relaxed atmosphere, like they normally will do with public social networks like Facebook. Walls can compliment emails and be used for real-time communication among projects teams or unit team members. In my next post I’ll discuss the pros and cons of implementing Walls. Don’t forget your comments are welcome anytime.
-Paulette.
Congratulation! The bullish companies are taking the the lead. We are proud to see two new clients launch on Beezbox enterprise 2.0 platform.
Mnemos www.mnemos.com is a social network operated by Balthazar a Management Consulting firm. The service is geared towards executives and managers seeking to develop expertise in Management. Balthazar will be using this tool to retain professionals who have been trained in its training methodology (MNEMOS) to develop and purchase additional seminar cycles. Secondly, Mnemos social network will be offering its very large corporate customers( SNCF, EADS, FNAC, SIEMENS, AIR FRANCE,…) a new line of service: a community strategized for employees with online coaching. “What a revenue generator?” you would say. Félicitation Mnemos!
Footemotion www.footemotion.com is a multimedia journal (same concept as “La Rue 89″) dedicated to football for children between the 6 to 15 years. Footemotion targets all amateur clubs that commune in France. Assuming that there is a club of 20 kids in common, you imagine the potential of members (players and their parents )…. This is sure a very innovative business model!
Interesting 2.0 enterprise mentors. If you are a CEO, CIO, decision maker, or you think your project team will find an internal social network a handle enterprise-wide business tool, you are not far from making the best business decision. You are just close to giving your organization “Corporate Facebook”. Feel free to drop me a line.
-Paulette.
